Average wasted spend in a Google Ads account — about a third of the budget. 29% of accounts had zero conversions in 90 days.
Source: WordStream — Google Ads Account Study (2026)
US Performance marketing for local businesses & e-commerce
Performance marketing that brings you more customers — not more clicks.
Google Ads, Meta Ads and e-commerce growth for US businesses that want more leads, more sales and more revenue — with weekly reports tied to booked jobs and dollars, not likes.
- No setup fees
- You own your ad accounts
- Month-to-month after 90 days
Weekly performance reportSample
Qualified leads0+22%
Cost per lead$0−18%
Booked calls0+6
Revenue tracked$0k+31%
Illustrative example of our weekly report format.
New lead answered in 2 minWebsite form · 9:42 PM
31 wasted keywords blockedSearch terms review
Channels & platforms we run every day
Google Search AdsPerformance MaxLocal Services AdsGoogle ShoppingYouTube AdsMeta AdsInstagram AdsShopifyGA4Google Tag ManagerMicrosoft AdsTikTok AdsGoogle Search AdsPerformance MaxLocal Services AdsGoogle ShoppingYouTube AdsMeta AdsInstagram AdsShopifyGA4Google Tag ManagerMicrosoft AdsTikTok Ads
Why marketing feels broken
Most businesses don't have a traffic problem. They have a leak problem.
You pay for the click. Then the money leaks — through wasted keywords, slow follow-up, pages that don't convert and ads nobody remembers. The numbers below come from independent industry research.
More likely to qualify a lead when you respond within one hour. 23% of companies never responded at all.
Source: Harvard Business Review — The Short Life of Online Sales LeadsOf online shopping carts are abandoned before checkout — traffic you already paid for, walking away.
Source: Baymard Institute — Cart Abandonment Rate (2025)Of consumers now use AI tools to find local businesses. If AI can't explain you, it won't recommend you.
Source: BrightLocal — Consumers & AI Recommendations (2026)
Ad waste calculator
How much of your ad budget is leaking?
Slide to your monthly ad spend. We apply the industry-average waste rate from WordStream's 2026 study of 15,666 Google Ads accounts.
$3,000/mo
$500$25k$50k+
Estimated monthly waste
$0Per year$0
Leads that money could buy*0
Find my leaks — free audit
*Industry averages: 36% waste rate (WordStream, 2026) and $66.69 average cost per lead (LocaliQ, 2026). Your account may be better or worse — the audit tells you exactly.
From click to customer
We engineer every step between the ad and the sale.
Most agencies stop at the click. We own the whole path — the ad, the page, the conversation and the sale — and measure it end to end.
The click
Google & Meta ads aimed at buyers with real intent — and waste cut before we scale.
Waste cut firstThe page
Fast landing pages with one clear offer, matched to the ad that brought them in.
Message matchThe conversation
Every lead answered in minutes — by text, call or chat — and qualified before it hits your phone.
Minutes, not hoursThe sale
Booked jobs and revenue tracked back to the exact campaign, ad and keyword.
Revenue reporting
Why business owners switch
Burned by an agency before? We built F3PAR around everything that went wrong.
What you're tired of
- Long contracts and cancellation fees
- Reports full of impressions, clicks and likes
- An account rep you never hear from
- The agency "owns" your ad accounts and data
- The same stale ads running for months
- Leads that wait hours before anyone calls back
How we work
- 90-day start, then month-to-month — stay because it works
- Weekly reports on leads, booked calls and revenue
- A dedicated strategist who knows your business
- Every account, asset and data point is yours. Always.
- New creatives every week — tested and refreshed
- A speed-to-lead playbook so every lead hears back in minutes
What we do
Everything it takes to turn ad spend into revenue.
One team for traffic, creative, conversion and follow-up — so nothing falls through the cracks between vendors.
Google Ads that pay for themselves.
We build and manage Search, Performance Max, Shopping and Local Services Ads around the searches that actually turn into customers — and cut the keywords, placements and audiences that don't.
- Full account audit & restructure
- Search, PMax, Shopping & LSA
- Negative keywords & waste control
- Conversion & call tracking (GA4, enhanced conversions)
- Offline conversion import — optimize for real sales
- Weekly bids, budgets & search-term reviews
Social ads that stop the scroll — and start conversations.
Facebook and Instagram campaigns powered by fresh, genuinely different creatives every week — static, edited video and UGC — written to make the right people message, call or buy.
- Meta Ads strategy & setup
- Weekly creative testing
- Static, video & UGC production
- Conversions API & pixel tracking
- Lead forms, Messenger & click-to-call
- Audiences & retargeting
More sales from the traffic you already pay for.
For Shopify and online stores, we fix conversion before buying more traffic — then scale Google Shopping, Performance Max and Meta with ROAS and margin in mind.
- Merchant Center & product feed optimization
- Google Shopping & Performance Max
- Meta catalog & dynamic ads
- Product page & checkout CRO
- Email/SMS capture recommendations
- Revenue & ROAS dashboard
More calls, forms and booked jobs in your service area.
For home services, clinics, law firms, dealers and every business that sells locally: Local Services Ads, Search and Meta lead campaigns, call tracking and landing pages built to turn searches into appointments.
- Google Local Services Ads setup & lead disputes
- Geo-targeted Search campaigns
- Call tracking & lead qualification
- Google Business Profile optimization
- Service-area landing pages
- Missed-call & after-hours plan
Words and pages engineered to convert.
Before we write a single ad, we map your competitors' offers, ads and gaps. Then we write the copy and build the landing pages that make you the obvious choice.
- Competitor ad & offer analysis
- Offer & positioning workshop
- Conversion copywriting for ads & pages
- Fast, mobile-first landing pages
- Headline & offer A/B tests
- Message match from ad to page
AI speed. Human judgment.
Leads go cold in minutes. We help you answer every lead fast — with AI-assisted first response, qualification and CRM integration — while people handle strategy and every conversation that matters.
- Speed-to-lead playbook
- AI-assisted first response & qualification
- CRM & form integrations
- After-hours & missed-call coverage
- Lead-quality feedback to your ads
- Follow-up sequence & script review
The PAR Method
Probe. Activate. Refine. A system built to compound.
No guesswork and no "set it and forget it." Every account we take on runs through the same three-stage method.
Probe
We study your business model, offer, margins, customers and competitors — and find exactly where revenue is leaking.
- Ads, tracking & funnel audit
- Competitor ad & offer research
- Speed-to-lead review
- 90-day growth plan
Activate
We fix tracking, launch or rebuild campaigns, write the copy and ship your first creatives and landing pages.
- Conversion & call tracking live
- Campaigns launched or restructured
- First creative batch + landing page
- Leads routed to your CRM
Refine
We optimize toward qualified leads and revenue — not clicks — and show you what changed, why, and what's next.
- Weekly report & strategy call
- Fresh creatives every week
- Search terms, bids & budgets
- Lead-quality feedback loop
From around day 60, accounts typically have enough data for consistent optimization and scaling decisions. That's why we start with a 90-day term — after that, you're month-to-month.
Delivery you can count on
Clear deliverables. Clear deadlines.
Our turnaround times are part of the plan — not a promise made on a sales call.
Fast turnaround, in writing
Every plan includes service levels for the work that moves the needle. The clock starts as soon as we have your brief and materials.
2 business days — static ad creatives3 business days — edited video creatives3 business days — campaign changes
Weekly report in plain English
Leads, cost per lead, booked calls and revenue — what changed, why, and what's next.
You own everything
Ad accounts, pixels, pages, creatives and data are in your name. Always.
Competitor watch
We track competitors' ads and offers so you see moves before they cost you customers.
Lead-quality reviews
We check which leads became customers and feed that back into targeting.
A strategist who actually picks up
Weekly or monthly strategy calls depending on your plan, async updates in between, and replies within one business day.
Ready for AI search
Landing pages and profiles structured so Google AI Overviews and assistants can understand — and cite — your business.
AI-fast. Human-led.
Customers are asking AI who to hire. Make sure it's you.
45% of consumers now use AI tools to find local businesses, and when Google shows an AI summary, people click a website about half as often (15% vs 8%). We use AI where it wins — speed, analysis and testing — and people where it matters: strategy, creative judgment and real conversations.
AI-assisted creative analysisSpeed-to-lead automationsAI Overview–ready pagesWeekly anomaly checksHuman strategy on every account
Sources: BrightLocal — Consumers & AI Recommendations (2026); Pew Research Center (2025). 64% of customers would rather companies not use AI for customer service (Gartner (2024)) — so your customers can always reach a person.
New lead · Website formSample
Hi, do you do kitchen remodels in Plano? Looking to start next month.9:42 PM
Hi Sarah! Yes, we serve Plano. Is it a full remodel or cabinets & countertops only?9:43 PM · instant reply
Full remodel, budget around $40k.9:44 PM
Perfect. I can book your free estimate — Tue 10am or Wed 2pm?9:44 PM · qualified · sent to CRM
Pricing
Simple, transparent plans. No setup fees.
One flat monthly management fee. Your ad budget goes straight to Google and Meta, so you always see where every dollar goes.
Launch
For local businesses starting — or fixing — one paid channel.
$990/month
Ad spend up to $5k/mo · paid directly to Google/Meta
- 1 channel: Google Search, Local Services Ads or Meta Ads
- Account audit + conversion & call tracking setup
- 1 high-converting landing page at launch
- 4–6 new ad creatives every month
- Competitor ad snapshot
- Weekly report + monthly strategy call
Performance
For businesses ready to scale leads and sales on Google and Meta.
$1,990/month
Ad spend up to $15k/mo · paid directly to Google/Meta
- Everything in Launch, plus:
- Google (Search, Performance Max, LSA) + Meta Ads
- 8–12 creatives per month, including edited video
- 1 new or optimized landing page every month
- Competitor intelligence & offer testing
- Speed-to-lead playbook + CRM integration
- Weekly report + weekly strategy call
Scale
For e-commerce brands and multi-location businesses.
$3,490/month
Ad spend up to $35k/mo · 10% of spend above that
- Everything in Performance, plus:
- Google Shopping, PMax & product feed management
- Meta catalog, dynamic ads & UGC creatives
- 15+ creatives per month
- Monthly Shopify / website CRO tests
- Revenue & ROAS dashboard
- Dedicated strategist + priority support
All plans: no setup fee · 90-day initial term, then month-to-month · you own your ad accounts · ad spend billed by Google/Meta directly. Need more? Ask for a custom plan
Free quote & growth plan
Get your custom quote in about 60 seconds.
Answer three quick questions and instantly see the plan and investment we'd recommend. Then a strategist sends you a free audit and growth plan — usually within one business day.
- Free auditWe review your ads, tracking, landing pages and lead follow-up.
- Custom 90-day planChannels, budget split, creatives and the first fixes we'd make.
- Zero pressureClear numbers. Keep the plan even if you don't hire us.
Or email contact@marketingf3.com
FAQ
Questions business owners ask us
Straight answers about cost, contracts, results and how we work.
How much does a Google Ads agency cost?
Most US agencies charge small businesses a flat $500–$2,000 per month, or 10–20% of ad spend on larger accounts (AgencyAnalytics). F3PAR plans start at $990/month with no setup fee, and your ad budget is paid directly to Google and Meta — so you always see exactly what you spend.
How can I get more leads for my small business?
Fix tracking so you know which ads create customers, cut wasted spend, show up for high-intent searches (Google Search and Local Services Ads), send traffic to a focused landing page instead of your homepage, and answer every lead within minutes. That is the exact order we work in.
How do I increase sales on my Shopify store?
Fix conversion first — product pages, trust and checkout (about 70% of carts are abandoned, per Baymard). Then clean up your product feed and scale Google Shopping, Performance Max and Meta with fresh creatives every week, tracking ROAS and margin instead of clicks.
How fast will I see results?
Tracking fixes and waste cuts often show up in the first weeks. From around day 60, accounts typically have enough data for consistent optimization and scaling. We don't promise specific numbers — we promise a clear method, weekly reporting and full transparency.
Do I own my ad accounts and data?
Yes. Ad accounts, pixels, landing pages, creatives and data stay in your name. If you ever leave, you keep everything. Google itself recommends that advertisers own their accounts when working with a third party.
Is there a long-term contract?
We start with a 90-day term, because that's how long it takes to build, test and learn properly. After that it's month-to-month with 30 days' notice. No cancellation fees.
What's the minimum ad budget?
It depends on your market, but for most local businesses we suggest starting around $1,500/month in ad spend so campaigns gather data fast enough to optimize. If your budget is smaller, we'll tell you honestly what to expect before you sign anything.
Do you use AI?
Yes — where it makes you money: creative-testing insights, search-term mining, anomaly alerts and faster lead response. Strategy, creative direction and every conversation with you are led by people.
Free growth plan
Ready for more customers — not more clicks?
Get a free audit and growth plan. We'll show you where your marketing is leaking and exactly what we'd fix first.