Google Shopping & PMax
Campaign structure by margin and product performance, not just by category.
E-commerce performance marketing
E-commerce growth for Shopify brands: more sales, better margins.
Google Shopping, Performance Max and Meta — plus the conversion fixes that make every visitor worth more.
How do you increase sales on a Shopify store? Fix conversion before buying more traffic: the median Shopify store converts at about 1.4% (Littledata) and 70% of carts are abandoned (Baymard). Then clean up the product feed and scale Google Shopping, Performance Max and Meta with weekly creative testing — measured on ROAS and margin, not clicks.
What's included
Traffic, conversion and creative — under one roof.
Product feed optimization
Titles, attributes and images that help Google match you to buyers.
Meta catalog & UGC
Dynamic product ads plus creator-style videos that sell the product.
Store CRO
Product pages, offers, trust signals and checkout friction — tested monthly.
Retention capture
Recommendations for email/SMS capture so you own the customer after the first sale.
Revenue & ROAS dashboard
One view of spend, revenue, ROAS and new-customer acquisition.
Who it's for
Built for businesses that measure marketing in revenue.
- Shopify and WooCommerce stores
- Brands too dependent on a single channel
- Stores with traffic but low conversion
- Founders who want ROAS and margin, not vanity metrics
Average cart abandonment rate across 50 studies. Better checkout design can lift conversion by 35%.
Source: Baymard Institute — Cart Abandonment Rate (2025)Median Shopify conversion rate. The top 20% of stores start at 2.6%.
Source: Littledata — Ecommerce Conversion Rate Benchmarks
The PAR Method
Probe. Activate. Refine. A system built to compound.
No guesswork and no "set it and forget it." Every account we take on runs through the same three-stage method.
Probe
We study your business model, offer, margins, customers and competitors — and find exactly where revenue is leaking.
- Ads, tracking & funnel audit
- Competitor ad & offer research
- Speed-to-lead review
- 90-day growth plan
Activate
We fix tracking, launch or rebuild campaigns, write the copy and ship your first creatives and landing pages.
- Conversion & call tracking live
- Campaigns launched or restructured
- First creative batch + landing page
- Leads routed to your CRM
Refine
We optimize toward qualified leads and revenue — not clicks — and show you what changed, why, and what's next.
- Weekly report & strategy call
- Fresh creatives every week
- Search terms, bids & budgets
- Lead-quality feedback loop
From around day 60, accounts typically have enough data for consistent optimization and scaling decisions. That's why we start with a 90-day term — after that, you're month-to-month.
Free quote & growth plan
Get your custom quote in about 60 seconds.
Answer three quick questions and instantly see the plan and investment we'd recommend. Then a strategist sends you a free audit and growth plan — usually within one business day.
- Free auditWe review your ads, tracking, landing pages and lead follow-up.
- Custom 90-day planChannels, budget split, creatives and the first fixes we'd make.
- Zero pressureClear numbers. Keep the plan even if you don't hire us.
Or email contact@marketingf3.com
FAQ
Frequently asked questions
What is a good ROAS for e-commerce?
It depends on your margins. A 3x ROAS can be great for a high-margin product and unprofitable for a low-margin one. We set targets from your contribution margin, not from industry averages.
Google Shopping or Performance Max?
Often both. We decide based on feed quality, catalog size, budget and how much control you need, and we test before scaling.
Do you work on the store itself?
Yes — the Scale plan includes monthly CRO tests on product pages, offers and checkout. Larger redesigns can be quoted separately.
Which platforms do you support?
Mainly Shopify, plus WooCommerce and other platforms with Google Merchant Center and Meta catalog integrations.
Free growth plan
More customers. Not more clicks.
Get a free audit and growth plan. We'll show you where your marketing is leaking and exactly what we'd fix first.